Six Distinct Concepts Of Marketing

Concepts of Marketing

The vi concepts of blogspot.com//search?q=marketing-marketing-mix-4-ps-of">marketing are depicted in addition to listed below.

blogspot.com/-BqGE0DNI09s/VfJ8HaCkJ-I/AAAAAAAAH4Q/hFgt8yCznJ8/s1600/concepts-of-marketing.png" imageanchor="1" rel="lightbox-Concepts-of-Marketing" title="Six Distinct Concepts of Marketing">blogspot.com/-BqGE0DNI09s/VfJ8HaCkJ-I/AAAAAAAAH4Q/hFgt8yCznJ8/s1600/concepts-of-marketing.png" style="cursor:pointer;display:block;margin:0px auto 10px;text-align:center; width:420px;height:360px;"/>

Image credits © Prof. Mudit Katyani.

These include:

1. The concept of Exchange,
2. The concept of blogspot.com//search?q=marketing-marketing-mix-4-ps-of">Production,
3. The concept of Product,
4. The concept of Sales,
5. The concept of Marketing, and
6. The concept of Societal.

Now let's hash out the vi distinct concepts of marketing.

1. Exchange Concept gives importance to the central of goods in addition to services. Here, consumers own got to convey those goods that are available inwards the blogspot.com//search?q=marketing-marketing-mix-4-ps-of">market. This persuasion does non laissez passer on importance to blogspot.com//search?q=marketing-marketing-mix-4-ps-of">quality, consumers satisfaction, etc. It is a traditional concept of marketing. This concept was inwards purpose earlier the industrial revolution. It is an old, outdated in addition to narrow concept of marketing.
2. Production Concept gives importance to the production of goods. This concept is production-oriented. Here, goods are produced in addition to distributed on a large scale. According to this concept, the consumers volition buy those products that are readily available in addition to are depression inwards cost. During the industrial revolution, this concept was widely used. Today, this concept is solely used inwards the 3rd the world countries. In these countries, the demand is to a greater extent than than supply. So the consumers are to a greater extent than interested inwards purchasing the product. They don't pay much attending to the character of the product. Developed countries don't follow this concept. In these countries, the consumers are to a greater extent than interested inwards the blogspot.com//search?q=marketing-marketing-mix-4-ps-of">product quality.
3. Product Concept gives importance to the character of the product.

   Advertiser

   This concept is product-oriented. Here, skillful character products are produced in addition to distributed on a large-scale. The society goes for production excellence. That is, they run on improving the character of the product. According to this concept, the consumers volition solely buy skillful character products. This persuasion does non laissez passer on whatever importance to the needs, wants in addition to problems of the users. Here, products are non made according to the needs in addition to wish of the consumers. So this concept does non concentrate on the consumer. It solely focuses on the product. Therefore, this persuasion is non accepted.
4. Sales Concept gives importance to sales advertisement techniques. Here, the production is pushed into the marketplace past times aggressive blogspot.com//search?q=marketing-marketing-mix-4-ps-of">advertising in addition to publicity, personal selling, discount offers, gifts, attractive packages, etc. According to this concept, the sales volition increase solely past times using sales advertisement techniques. That is, the consumer must endure induced (attracted) to buy the product. This concept is sales-oriented. It does non laissez passer on whatever significance to the needs in addition to wants of the consumers. Companies who own got excess production capacity in addition to who confront a lot of contest purpose this concept. However, this is non useful for all marketing situations.
5. Marketing Concept gives importance to consumers in addition to service. This concept is consumer-oriented. In fact, this concept is equally good called Consumer-Orientation Concept. According to this concept, the society must get-go honor out the needs in addition to wants of the consumers. Then they must satisfy these needs in addition to wants.Here, the consumers are the main focus of a blogspot.com//search?q=marketing-marketing-mix-4-ps-of">business. They are the centre of all marketing activities. They are given a lot of importance. This concept started inwards 1950.
6. Societal Concept gives importance to consumer satisfaction, social welfare in addition to company's profit. This concept is social-oriented. According to this concept, the society must satisfy society. The society must create products that are good for yous for the consumers in addition to friendly to the environment. The society must perform all its blogspot.com//search?q=marketing-marketing-mix-4-ps-of">social obligations similar pollution control, surroundings protection, non harming the ecology balance, doing social welfare activities, etc. This concept started inwards 1980. This concept is broad, dynamic in addition to socially significant. Today this concept is universally accepted.

We tin conclude that marketing goes on evolving (changing). Now, Exchange Concept, Production Concept, Product Concept in addition to Sales Concept are outdated. Today, marketing has buy the farm to a greater extent than consumer in addition to social oriented.