Marketing Information System MIS Definition
1. According to Donald Cox as well as Robert Good,
“An MIS may live defined equally a ready of procedures as well as methods for the regular, planned collection, analysis, as well as presentation of information for role inwards making blogspot.com//search?q=marketing-marketing-mix-4-ps-of">marketing decisions. This of course of pedagogy is a stride beyond logistics systems, which grip inventory control, orders, as well as and therefore forth.”
This definition of Marketing Information System (MIS) is referred from a 1937 classic newspaper titled “How to construct a Marketing Information System,” written yesteryear Donald F. Cox as well as Robert E. Good.
2. According to Prof. Mudit Katyani,
“MIS is a planned tactic to create analysis of mainly 3 arrangement requirements viz., people, information, as well as technology. It is required at all levels of management inwards executing operational, managerial, as well as strategic decisions. Its intention is to pattern the procedures which laissez passer a comprehensive study inwards a timely manner.”
Prof. Katyani’s definition of MIS gives a wide coverage of its overall concept.
The diagram of Marketing Information System, i.e. MIS is depicted below.
Image credits © Prof. Mudit Katyani.
Now let’s croak along to hash out as well as empathise the pregnant of MIS.
Meaning of MIS
Marketing Information System, abbreviated equally MIS, agency to collect, analyze as well as render marketing information to the marketing managers. The marketing managers role this information to convey marketing decisions. MIS is a permanent as well as continuous process.
Marketing information includes all facts, estimates, opinions, guidelines, policies as well as other data. This information is necessary for taking marketing decisions. This information is collected from both internal as well as external sources. It is collected from customers, competitors, fellowship salesmen, regime sources, specialized agencies, as well as therefore on.
MIS collects the marketing information from dissimilar sources. This information (data) is analysed. Then, it is supplied to the marketing managers. The marketing managers role this information for taking marketing decisions. MIS besides evaluates as well as stores the information. MIS uses modern applied scientific discipline for collecting, analyzing, storing as well as supplying information.
Read to a greater extent than articles on Marketing Information System (MIS):
- blogspot.com//search?q=marketing-marketing-mix-4-ps-of">Features of Marketing Information System MIS.
- blogspot.com//search?q=marketing-marketing-mix-4-ps-of">Components of Marketing Information System MIS.
- blogspot.com//search?q=marketing-marketing-mix-4-ps-of">Essential requisites of a expert MIS.
- blogspot.com//search?q=marketing-marketing-mix-4-ps-of">Distinguish Between MIS as well as Marketing Research (MR).
MIS gives many benefits to the company. The ask for MIS is universally accepted. Influenza A virus subtype H5N1 fellowship cannot endure as well as succeed without MIS. Therefore, all companies must lead maintain MIS. However, the same MIS cannot live used for all types of companies. Every fellowship must brand its ain MIS. It must non re-create the MIS of other companies.
