Features Of Marketing Data Arrangement Mis

Features of Marketing Information System MIS

The primary characteristics or features of blogspot.com//search?q=marketing-information-system-mis">Marketing Information System (MIS):

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1. Continuous system : MIS is a permanent too continuous organisation of collecting information. It collects data continuously.
2. Basic objective : The basic objective of MIS is to provide the right-information at the right-time to the right-people to assist them accept correct decisions.
3. Computer based system : MIS is a computer-based system. It uses computers for storing, analyzing too supplying information. It likewise uses micro-films for storing information. Therefore, it is rattling quick too accurate.
4. Future-oriented : MIS is future-oriented. It provides data for solving hereafter problems. It is non past-oriented.
5. Used yesteryear all levels : MIS is used yesteryear all 3 blogspot.com//search?q=marketing-information-system-mis">levels of management, i.e. top, middle too lower. It is used for making marketing plans, policies too strategies. This is used to solve marketing problems too to accept wages of work concern opportunities.
6. Sources : MIS collects data from both, internal too external sources. For example, data is collected from companionship records, publications, etc.
7. Collects marketing information : MIS collects all types of marketing information. It collects data virtually the consumer competition, marketing environment, regime policies, etc. It supplies this data to the marketing managers.
8. Helps inwards determination making : MIS supplies up-to-date too accurate information. It helps marketing managers to accept quick too correct decisions.