Objectives of Marketing Research
The top dog objective of blogspot.com//search?q=what-is-marketing-research-meaning">marketing research (MR) is to provide data to the marketing manager. The marketing director uses this data to build marketing conclusion as well as to solve marketing problems.
The purposes or objectives of marketing query are listed below.
- Identify the consumer reply to the company’s product.
- Know the consumers’ needs as well as expectations.
- Seek maximum data close the consumer, i.e. the know consumers’ income range, their location, buying behavior, etc.
- Know the nature as well as extent of contest as well as every bit good the line as well as weaknesses of the competitors.
- Check the reaction of the dealers to the fellowship policies.
- Evaluate the reputation of the fellowship inwards the market.
- Identify as well as solve the marketing problems of the company.
- Search for novel marketing opportunities.
- Find out option uses of the existing products.
- Estimate the toll of marketing of goods as well as service.
- Help fellowship to innovate novel products inwards the marketplace as well as ameliorate its existing products.
- Assist a fellowship to direct a suitable channel of distribution as well as examination the effectiveness of this distribution channel.
- Facilitate fellowship to direct suitable sales advertisement measures as well as examination the effectiveness of the sales advertisement techniques.
- Aids the fellowship to direct a suitable media for blogspot.com//search?q=what-is-marketing-research-meaning">advertising as well as discovery out the overall comport on of advertising.
- Help the marketing director to attain upwards one's heed close the character of the product, production modification, packaging, pricing, branding, etc.
- Provide data to blogspot.com//search?q=what-is-marketing-research-meaning">top grade of management for making objective, policies, plans as well as strategies.
- Provide prerequisite data to forecast the marketing budget.
- Supply up-to-date data close marketplace trends, demand as well as furnish position, etc.
- Forecast the futurity sales as well as blogspot.com//search?q=what-is-marketing-research-meaning">business conditions.
Marketing query is really useful to government, manufacturers, wholesalers, retailers, consumers as well as to entire society.
