Principles of Good Layout
The twelve features, qualities, or principles of expert layout are every bit follows:
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Image Credits © Manoj Patil.
- Focus on dominant element.
- Unity of all advertizement parts.
- Good utilisation of contrast.
- Right residue of elements.
- Maintain proportion of space.
- Follow the oculus movement.
- Simple in addition to uncomplicated layout.
- Ease of readability.
- Use of whitespace.
- Clarity of advertizement message.
- Good advertizement atmosphere.
- First impression.
Now let's hash out each quality, characteristic or regulation of a expert layout.
1. Focus on dominant element
Good layouts bring a starting point. It is called dominant element. This chemical ingredient is the most of import purpose of the blogspot.com//search?q=5-ms-of-advertising-advertising">advertisement. It may last the headline, the illustration, the trunk copy, etc. The copywriter has to create upwards one's hear which purpose is the dominant part. Normally, at that spot is entirely 1 dominant chemical ingredient inward the ad. The dominant chemical ingredient must last large. It must bring a brilliant colour. It must await ameliorate than the other parts of the ad. The consumer must larn attracted towards the dominant purpose of the ad.
2. Unity of all advertizement parts
The promotion consists of many parts. All parts of the advertizement bring a relation with each other. All these parts must bring 1 objective. The objective must last to inform the consumer close the production in addition to to persuade them to buy the product. So, all parts of the advertizement must run together. They must non run against each other. There must last unity alongside all the parts of the ad. If unity is maintained, in addition to hence the combined upshot volition also last good. We tin bring unity past times keeping proper infinite betwixt words in addition to lines. We tin also utilisation the same way of printing.
3. Good utilisation of contrast
Contrast agency to utilisation reverse colours, similar dark in addition to white, etc. Contrasted ads stand upwards out because they appear different. For e.g. If all the ads inward a magazine are inward color in addition to if 1 advertizement is inward dark in addition to white. Then the dark in addition to white advertizement volition stand upwards out inward contrast. We tin also utilisation contrast for dissimilar parts of the ad. So that each purpose of advertizement stand upwards out inward contrast. We tin also utilisation contrast for a dominant purpose of the ad.
4. Right residue of elements
The promotion must bring a correct balance. Balance agency the human relationship betwixt right-hand side in addition to left-hand side of the ad.
There are ii types of balance:
- Formal balance: Here, the words in addition to pictures on the correct side are equal to the words in addition to images on the left-hand side of the ad. So, the right-hand side in addition to the left side matches each other inward size, shape in addition to colour. They are placed precisely on the reverse side of each other. Such a residue is called a formal balance.
- Informal balance: Here, each purpose of the advertizement is placed on the page at random. There is no residue betwixt right-hand side in addition to left-hand side. But, every bit a whole the advertizement looks balanced. Informal residue is quite hard to achieve. It requires to a greater extent than imagination in addition to a high degree of creative skill. It looks ameliorate than the formal balance.
5. Maintain proportion of space
The promotion must maintain proportion. The entire infinite must larn divided alongside the dissimilar parts of the ad. The sectionalization must non last equal. If all the parts bring same space, in addition to hence the advertizement volition non await good. More infinite must last provided to the dominant (important) purpose of the ad. Less infinite must last given to the less of import parts.
6. Follow the oculus movement
The promotion must last prepared to encompass the motility of the eye. The motility of the oculus is from left to right. H5N1 somebody get-go looks upwards in addition to hence he looks down. So, the advertising sentiment must displace from left to correct in addition to from top to bottom.
The advertiser tin command the oculus motility past times using the next points:
- Gaze movement: According to research, a person's eyes volition follow other eyes. That is, if many people are looking inward 1 direction, in addition to hence a novel somebody volition also await inward that direction. Such conduct is natural. So the readers volition also follow the gaze of the people, animals in addition to birds appearing or presented inward the ad.
- Size: Generally, large size parts attract people. So the master copy purpose of the advertizement must also last large.
- Pointing devices such every bit hands, fingers, arrows, etc., are used to attract the attending of the reader.
- Cartoons in addition to comic pictures are also used to grab the attending of the readers.
7. Simple in addition to uncomplicated layout
The layout must last simple. It must bring really few elements inward it. The lesser the elements, the stronger volition last the affect (impression). Too many parts of the advertizement volition larn inward useless. So the advertizement must bring many empty spaces. It must non await really crowded in addition to complicated.
8. Ease of readability
The reader must last able to read the promotion easily in addition to quickly. The words inward the advertizement must non last modest sized. Avoid using uppercase letters for total paragraphs. Only pregnant words or sentences must last written inward uppercase letters.
9. Use of whitespace
The promotion must non appear stuffed in addition to crowded. There must last plenty white (blank) infinite to larn inward await uncluttered in addition to pleasing. White infinite volition attract the attending of the reader past times making the advertizement await rich in addition to classy.
10. Clarity of advertizement message
The promotion must last really clear close its objective. The reader must easily empathise the advertizement message. He must non last confused to grasp the cardinal message of the ad. He must also non bring whatever doubts close the ad.
11. Good advertizement atmosphere
The atmosphere surrounding the promotion must non last ignored or overlooked. The surrounding of an advertizement is also essential to brand the advertizement appear attractive in addition to pleasing. H5N1 shabby background or atmosphere makes fifty-fifty an attention-grabbing advertizement less appealing.
12. First impression
The get-go impression is the best impression. If the affect of the get-go impression is good, in addition to hence the reader volition read the total advertizement message in addition to react positively. He may wishing to buy a production or elbow grease a service. However, if the get-go impression fails to create a expert impression, in addition to hence the reader won't read the total advertizement message. He may non recall in addition to lose involvement inward the advertised production or service. In such a case, sales won't come about in addition to the promotion volition neglect to accomplish its goal.
Therefore, the copywriter must brand the get-go impression of the advertizement impactful. H5N1 positive affect tin last achieved past times using a catchy slogan, attractive colours, lots of white space, expert illustration, hence on.
