Limitations Of Marketing Query - Demerits Of Mr

Limitations of Marketing Research

Though blogspot.com//search?q=what-is-marketing-research-meaning">marketing research (MR) has many advantages, it likewise has many limitations or disadvantages.

1. Marketing enquiry studies consumer demeanour as well as marketing environment. Since these factors move along on changing, it cannot range exact information.
2. MR is likewise a social science. So, it cannot range exact solutions.
3. It cannot survive an option to blogspot.com//search?q=what-is-marketing-research-meaning">decision making. In other words, it cannot supersede conclusion making. It aids inwards decision-making. It tin amend the character of decisions. However, it cannot guarantee a 100% success.
4. It tin bring down the blogspot.com//search?q=what-is-marketing-research-meaning">business risks. However, it cannot totally eliminate all these risks.

The demerits or limitations of marketing enquiry are depicted below.

Imgage credits © Prof. Mudit Katyani.

The limitations or disadvantages of marketing enquiry are every bit follows:

1. Marketing enquiry (MR) is a costly affair.
2. It is likewise lengthy as well as time-consuming.
3. It has a express scope.
4. It has a express practical value.
5. It can't predict consumer behavior.
6. It can't range 100% accurate results.
7. It provides suggestions as well as non solutions.
8. Non-availability of qualified as well as experienced staff affects its quality.
9. It uses a fragmented approach.
10. It tin survive misused.
11. Non-availability of a reliable information affects it.
12. It is resistant to marketing managers.

Now let's verbalise over higher upwards listed limitations of marketing research.

1. Costly : Marketing enquiry is a costly affair. It needs a lot of blogspot.com//search?q=what-is-marketing-research-meaning">money to deport diverse marketplace position enquiry activities. Huge funds are required to pay salaries, educate questionnaires, deport surveys, educate reports, etc. It is non a feasible pick for pocket-sized businesses. It is suitable exclusively to large companies who tin afford its cost.
2. Time consuming : Marketing enquiry is a lengthy as well as time-consuming process. This procedure involves many of import steps. All these steps are crucial as well as non fifty-fifty a unmarried pace tin survive neglected or avoided. In other words, at that topographic point are no short-cuts inwards MR. Generally, it takes at to the lowest degree 3 to half dozen months to solve a marketing problem. Therefore, it cannot survive used inwards urgent or emergency situations.
3. Limited scope : Marketing enquiry solves many business-related problems. However, it cannot solve all occupation concern problems. It cannot solve problems related to consumer behavior, income as well as expenditure relationship, etc. Thus, its range is limited.
4. Limited practical value : Marketing enquiry is exclusively an academic exercise. It is mainly based on a hypothetical approach. It gives theoretical solutions. It does non range realistic solutions to real-life problems. Its solutions expect skillful on newspaper only are harder to implement inwards a existent sense. Thus, it has a express practical value.
5. Can't predict consumer behavior : Marketing enquiry collects information nigh consumer behavior. However, this information is non accurate because consumer demeanour cannot survive predicted. It keeps on changing according to the fourth dimension as well as moods of the consumers. Consumer demeanour is likewise rattling complex. It is influenced past times social, religious, family, economical as well as other factors. It is rattling hard to study these factors.
6. No accurate results : Marketing enquiry is non a physical scientific discipline similar physics, chemistry, biology, etc. It is a social science. It studies consumer demeanour as well as marketing environment. These factors are rattling unpredictable. Therefore, it does non range accurate results. It gives results, only it cannot range 100% right results.
7. Provides suggestions as well as non solutions : Marketing enquiry provides information to the marketing manager. It guides as well as advises him. It likewise helps him to solve the marketing problems. However, it does non solve the marketing problem. The marketing director solves the marketing problems. So, MR exclusively provides suggestions. It does non render solutions.
8. Non-availability of technical staff : Marketing enquiry is done past times researchers. The researchers must survive highly qualified as well as experienced. They must likewise survive hard-working, patient as well as honest. However, inwards India, it is rattling hard to honour skillful researchers. Generally, it is done past times non-experienced as well as non-technical people. Therefore, MR becomes a costly, time-consuming as well as unreliable affair. So, its character is likewise affected due to non-availability of technical staff.
9. Fragmented approach : Marketing enquiry studies a occupation exclusively from a detail angle. It does non accept an overall persuasion into consideration. There are many causes for a marketing problem. It does non study all causes. It exclusively studies 1 or ii causes. For example, if at that topographic point is a occupation of falling sales. There are many causes for falling sales; like, pitiable quality, high-price, competition, recession, consumer resistance, etc. It volition exclusively study ii causes viz; low-quality as well as high price. It volition non study other causes. So, it is non a reliable one.
10. Can survive misused : Sometimes, marketing enquiry is misused past times the company. It is used to delay decisions. It is used to back upwards the views of a detail individual. It is likewise used to catch mightiness (managerial) inwards the company.
11. Non-availability of reliable data : The character of the marketing enquiry study depends on the character of the collected data. If the information is complete, up-to-date as well as reliable, thus the MR study volition likewise survive reliable. However, inwards India, it is rattling hard to instruct full, latest as well as trustworthy data. So, non-availability of a reliable information is likewise its limitation.
12. Resistance of marketing managers : The marketing managers create non purpose the suggestions given inwards the marketing enquiry report. Primarily, they experience that these suggestions are non practical. Secondly, they likewise experience that their importance volition move less if they purpose these suggestions. There is a conflict betwixt the marketing managers as well as the researchers.