Difference Between Marketing Problem Vs Marketing Research Problem
Following icon highlights viii of import points used to distinguish betwixt blogspot.com//search?q=marketing-marketing-mix-4-ps-of">marketing work vs blogspot.com//search?q=marketing-marketing-mix-4-ps-of">marketing research (MR) problem.
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Image credits © Prof. Mudit Katyani.
Difference betwixt marketing work too marketing inquiry work is based on the next viii points:
- Meaning of marketing work too marketing inquiry problem.
- Wide too narrow scope.
- Who tin solve the problem?
- What problems they include?
- Availability of information too its relation to their studies.
- Cost too time-consumption.
- Whether the work is of serious nature or not?
- Their interrelationship.
Now let's differentiate marketing work too marketing inquiry problem.
- Meaning :
- Any work related to marketing of goods, too service is called a marketing problem.
- A marketing inquiry work is the ane which is selected for a detailed study.
- Scope :
- The range of a marketing work is really wide. It includes all the marketing activities.
- The range of a marketing inquiry work is narrow. It exclusively includes the work nether study.
- Solved by :
- Marketing work tin hold out solved past times the regular staff or employees of the company.
- Marketing inquiry work tin exclusively hold out solved past times qualified too trained staff.
- Problems about :
- Marketing work includes problems about; the product, price, house too promotion.
- Marketing inquiry work includes problems nigh conducting inquiry i.e. selecting a sample, selecting a method of a survey, etc.
- Data :
- Marketing work tin hold out studied fifty-fifty if information is non available.
- Marketing inquiry work cannot hold out studied if proper information is non available.
- Cost too time :
- Study of a marketing work is non costly too time-consuming.
- Study of a marketing inquiry work is costly too time-consuming.
- Seriousness :
- All marketing problems are non serious. Some problems are temporary too other problems tin hold out solved easily.
- All marketing inquiry problems are serious. These must hold out solved speedily else the society volition endure a loss.
- Interrelationship :
- All marketing problems are non marketing inquiry problems.
- All marketing inquiry problems are marketing problems.