4 Principal Components Of Marketing Data Organization (Mis)

Components of Marketing Information System MIS

blogspot.com//search?q=marketing-information-system-mis">Marketing Information System (MIS) collects, analyses, in addition to supplies a lot of relevant information to the marketing managers. It is a valuable tool for planning, implementing in addition to controlling the blogspot.com//search?q=marketing-information-system-mis">marketing activities.

The component of MIS is to position (find out) what kind of information is required yesteryear the marketing managers. It in addition to thence collects in addition to analyzes the information. It supplies this information to the marketing director at the correct time. MIS collects the information through its subsystems. These subsystems are called components.

The 4 principal components of Marketing Information System (MIS) are:

1. Internal Records,
2. Marketing Intelligence,
3. blogspot.com//search?q=marketing-information-system-mis">Marketing Research (MR), and
4. Marketing Decision Support System.

The basic components of MIS are depicted in addition to explained below.

Image credits © Prof. Mudit Katyani.

1. Internal records : The commencement constituent of MIS is ‘Internal Record’. Marketing managers teach lots of information from the internal-records of the company. These records render electrical flow information nearly sales, costs, inventories, cash flows in addition to work concern human relationship receivable in addition to payable. Many companies keep their computerized internal records. Inside records aid marketing managers to hit faster access to reliable information.
2. Marketing intelligence :
   1. The instant constituent of MIS is ‘Marketing Intelligence’. It collects information from external sources. It provides information nearly electrical flow marketing-environment in addition to changing weather inwards the blogspot.com//search?q=marketing-information-system-mis">market. This information tin dismiss live on easily gathered from external sources like; magazines, blogspot.com//search?q=marketing-information-system-mis">trade journals, commercial press, thence on. This information cannot live on collected from the Annual Reports of the Trade Association in addition to Chambers of blogspot.com//search?q=marketing-information-system-mis">Commerce, Annual Report of Companies, etc. The salesmen’s written report also contains information nearly marketplace position trends.
   2. The information which is collected from the external sources cannot live on used directly. It must live on commencement evaluated in addition to arranged inwards a proper order. It tin dismiss live on in addition to thence used yesteryear the marketing director for taking decisions in addition to making policies nearly marketing.
   3. So, marketing tidings is an of import constituent of MIS.
3. Marketing research : The 3rd of import constituent of MIS is ‘Marketing Research’. MR is conducted to solve specific marketing problems of the company. It collects information nearly the problem. This information is tabulated, analyzed in addition to conclusions are drawn. Then the recommendations are given for solving the problem. Marketing inquiry also provides information to the marketing managers. However, this information is specific information. It tin dismiss live on used solely for a item purpose. MIS in addition to MR are non substitutes of each other. The range of MIS is real wide. It includes ‘MR’. However, the range of MR is real narrow.
4. Marketing determination back upwardly system : The 4th constituent of MIS is ‘Marketing Decision Support System’. These are the tools which aid the marketing managers to analyze information in addition to to cause got amend marketing decisions. They include hardware, i.e. estimator in addition to software programs. Computer helps the marketing director to analyze the marketing information. It also helps them to cause got amend decisions. In fact, today marketing managers cannot run without computers. There are many software programs, which aid the marketing director to produce marketplace position segmentation, cost fixing, blogspot.com//search?q=marketing-information-system-mis">advertising budgets, etc.