Scope, Areas or Types of Marketing Audit
There are no fixed guidelines regarding the scope, areas or types of blogspot.com//search?q=what-is-marketing-audit-definition-and">marketing audit. In other words, the orbit of marketing audit is non fixed. It changes from society to company. Each society tin brand its ain marketing audit plan. However, the orbit of marketing audit must include the next areas or types:
The half-dozen of import types of marketing audit are:
- Marketing Environment Audit.
- Marketing Strategy Audit.
- Marketing Organization Audit.
- Marketing Systems Audit.
- Marketing Productivity Audit.
- Marketing Function Audit.
Now let's hash out each original expanse or type of marketing audit.
1. Marketing Environment Audit
Marketing Environment Audit consists of the external environs of company. It includes natural environment, economical environment, political environment, demographic environment, etc. The marketing audit analyses the marketing consumer, competitors, suppliers, in addition to hence on. This audit helps the society to brand marketing strategies.
2. Marketing Strategy Audit
Advertiser
Marketing Strategy Audit is a critical analysis of blogspot.com/">marketing objectives in addition to strategies. It finds out whether the company's blogspot.com/">marketing objectives are clear in addition to proper. It likewise examines the marketing strategies of the company. This audit is done to detect out the utility of the marketing strategies.
3. Marketing Organization Audit
Marketing Organization Audit is a systematic written report of the company's organizational resources similar manpower, organization, structure, employee preparation in addition to development, Research in addition to Development facilities, motivation, communication in addition to working relations.
4. Marketing Systems Audit
Marketing Systems Audit finds out the company's might of collecting in addition to analyzing data. It looks for the company's might to invention in addition to command the marketing activities. It likewise studies the company's marketing information system, planning in addition to command system, etc.
5. Marketing Productivity Audit
Marketing Productivity Audit finds out the profitability of the company's products. It examines the markets. It likewise examines the stair out to ameliorate cost-effectiveness.
6. Marketing Function Audit
Marketing Function Audit is a consummate written report of marketing functions inwards relation to the product, price, advertisement in addition to house of distribution. So, it is an audit of the blogspot.com//search?q=what-is-marketing-audit-definition-and">marketing mix (4 P's) of the company.
