Explain the Characteristics of Marketing Audit
The 8 of import characteristics of blogspot.com//search?q=what-is-marketing-audit-definition-and">marketing audit are depicted below.
The salient features or characteristics of marketing audit are every bit follows:
- Marketing audit is a comprehensive written report of all marketing activities.
- It is a systematic-process that follows a step-by-step procedure.
- It is a periodic activity in addition to must endure conducted regularly.
- It is conducted yesteryear an independent someone who is non from company.
- It is a critical review of marketing activities of company.
- It is an evaluation of marketing activities of company.
- It finds out marketing opportunities in addition to weaknesses of company.
- It is a preventative in addition to curative marketing medicine.
Now let's briefly speak over or explicate each characteristic of marketing audit.
1. Comprehensive study
Marketing audit is a comprehensive or consummate written report of all the marketing activities of company. It studies the marketing environment, marketing objective, marketing plans, policies in addition to strategies, etc.
2. Systematic process
Marketing audit is a systematic process. It follows a step-by-step procedure.
- It studies marketing environment.
- It studies the internal marketing system.
- It examines the marketing activities.
- It finds out the problems.
- It makes an activeness excogitation to take the problems.
The principal aim of marketing audit is to amend the effectiveness of marketing.
3. Periodic activity
A fellowship must blogspot.com//search?q=what-is-marketing-audit-definition-and">conduct a marketing audit regularly or periodically. It must acquit the marketing audit fifty-fifty if it has no problems. This is because it helps the fellowship to analyze the post service functioning in addition to to brand hereafter marketing strategies.
A fellowship must non acquit a marketing audit alone if it has problems or when it suffers a loss. It must endure a compulsory in addition to non an optional activity.
Marketing audit is similar a postmortem of failure.
4. Independently conducted
Marketing audit is independent. That is, it is conducted yesteryear an autonomous person. It is non conducted yesteryear a someone who is working inward the marketing department. Mostly, it is conducted yesteryear an exterior agency.
5. Critical review of marketing activities
Marketing audit is a critical review of marketing activities of the company. It finds out the defects, deficiencies, problems in addition to weakness inward company's marketing activities. It too gives suggestions almost how to take these defects or deficiencies.
6. Evaluates marketing activities
Marketing audit is an explanation or evaluation of marketing activities of company. It evaluates company's objective, plans, policies, programs, etc.
7. Finds out opportunities in addition to weaknesses
Marketing audit finds out the marketing opportunities in addition to weakness of the company. It helps the fellowship to accept wages of the blogspot.com/">marketing objectives. It too helps the fellowship to take all its weakness.
8. Preventative in addition to curative marketing medicine
Marketing audit is a preventative in addition to curative marketing medicine. It prevents marketing problems. It too cures (solves) marketing problems.
