Distinguish Betwixt Mis As Well As Marketing Enquiry (Mr)

Distinguish Between MIS together with Marketing Research (MR)

Following ikon depicts the 10 top dog points which are used to brand a comparing or distinction betwixt blogspot.com//search?q=marketing-information-system-mis">MIS together with blogspot.com//search?q=marketing-information-system-mis">Marketing Research (MR).

Image credits © Prof. Mudit Katyani.

Difference betwixt MIS vs MR is based on the next 10 points:

1. Meaning of MIS together with MR.
2. Their basic or top dog purpose.
3. Wide or narrow scope.
4. General or specific nature.
5. Number of reports provided.
6. Future or by orientation.
7. Frequency of information collection.
8. Number of problems to solve.
9. Continuous or non-continuous operational method.
10. Based on usage of computers or not.

Now let's distinguish MIS together with Marketing Research (MR) on inward a higher house points.

1. Meaning :
   1. MIS agency to collect, analyze together with render relevant marketing information to the marketing managers. The marketing managers usage this information for taking effective marketing decisions. It is a permanent together with continuous process.
   2. Marketing Research (MR) is a systematic procedure of collecting together with analyzing information to solve a specific marketing problem.
2. Purpose :
   1. The top dog piece of work of MIS is to provide relevant information to marketing managers together with enable them to brand effective marketing decisions.
   2. However, the top dog piece of work of Marketing Research (MR) is to solve a specific marketing problem.
3. Scope :
   1. The range of MIS is wide. Marketing Research (MR) is ane of its component. It is non simply used to solve problems but too helps to preclude problems inward the future.
   2. The range of Marketing Research (MR) is narrow. It is ane modest business office of MIS. It solves a specific acquaint marketing problem.
4. Nature :
   1. MIS is to a greater extent than nonspecific or full general inward nature. It tin solve many types of marketing problems.
   2. Marketing Research (MR) is to a greater extent than specific or detail inward nature. At ane time, it tin simply solve a unmarried type of marketing problem.
5. Reports :
   1. MIS gives 4 types of blogspot.com//search?q=marketing-information-system-mis">reports namely, plan-reports, periodic-reports, triggered-reports together with need reports.
   2. Marketing Research (MR) provides simply ane written report called every bit ‘MR Report.’
6. Orientation :
   1. Orientation of MIS is to a greater extent than future-oriented when compared to MR.
   2. However, the orientation of Marketing Research (MR) is to a greater extent than by together with acquaint ane when compared to MIS. It concentrates to a greater extent than on before together with latest information. It uses this information to solve a electrical flow marketing problem.
7. Problems :
   1. MIS deals alongside together with attempts to solve many dissimilar marketing problems at ane time. For this, it collects, stores, analyze together with render relevant marketplace position information to the marketing managers.
   2. Marketing Research (MR) simply deals alongside a unmarried marketing occupation at ane time. It doesn't solve multiple marketing problems simultaneously.
8. Data :
   1. In MIS, the information is collected to a greater extent than frequently, commonly close daily. This is a must for every company.
   2. In Marketing Research (MR), the information is non collected every bit oft every bit MIS. It is collected on a required basis.
9. Operation :
   1. MIS is a permanent together with continuous system. Here, the inflow of marketplace position information never stops. Data is constantly collected together with stored for farther analysis. It is properly analyzed, studied together with well-organized before supplying to the marketing managers. MIS has a starting but no ending point.
   2. Marketing Research (MR) is non a continuous system. Here, information is collected simply when a fellowship faces a specific marketing problem. It has a starting together with ending point.
10. Computers :
    1. MIS is heavily based on the usage of computers. Here, computing technologies are widely used to repose together with facilitate information collection, its storage, analysis, retrieval together with render of relevant information to marketing managers of the company.
    2. Unlike MIS, Marketing Research (MR) hardly makes usage of computers. It uses computers simply for analyzing or together with then information together with is non simply based on computing technologies.