Meaning of Departmental Store ↓
A departmental store is a large retail trading organization. It has several departments, which are classified as well as organized accordingly. Departments are made equally per unlike types of goods to live on sold. For example, private departments are established for selling packed nutrient goods, groceries, garments, stationery, cutlery, cosmetics, medicines, computes, sports, furniture, etc., then that consumers tin buy all basic solid requirements nether i roof. It provides them maximum shopping convenience as well as therefore, equally good called equally 'Universal Providers' or 'One location shopping'. The concept of a departmental store get-go originated inwards France.
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All departments are run nether the same ownership, administration as well as control. Each subdivision is an independent unit of measurement equally far equally a sale of whatever specific production as well as its varieties are concerned. The principal aim of every departmental store is to provide as well as fulfill all requirements of their customers at i house along alongside comforts as well as facilities which a pocket-sized scale retailer cannot provide. Here all goods which are available nether i roof are sold on a cash basis.
Characteristics / Features of Departmental Store ↓
Following are the principal features or characteristics of a Departmental Store :-
1. Departmental Store is located inwards the centre of a city
The departmental store is commonly located inwards the fundamental expanse of a large city. Location as well as premises are the 2 almost of import aspects for it. The departmental store is to a greater extent than ofttimes than non situated at that house where a maximum let on of people comes for shopping.
2. Departmental Store offers a broad diversity of goods
A departmental store non alone offers a broad diversity of goods as well as merely equally good provides a huge make of designs, colours as well as styles that accommodate private demands of consumers.
3. Departmental Store agency shopping nether i roof
The principal persuasion behind a departmental store is to furnish all basic requirements nether i roof. It acts equally a supplier of a large diversity of character goods as well as services. Thus, departmental store provides maximum shopping convenience to its customers.
4. Departmental Store offers character goods as well as services
The motto of every departmental store is to provide high character goods as well as homecoming professional person services to their customers. It e'er keeps a huge stock of fresh goods which highlight latest fashions as well as trends followed past times unlike manufacturers.
5. Departmental Store has a unmarried management
Various sections of the departmental store piece of job independently. However, they all are nether conduct command of a unmarried management. Buying, supervision, accounting, advertising as well as external communications are handled conduct past times the fundamental administration of a departmental store.
6. Departmental Store e'er attracts customers
Departmental stores accept attractive interior ornamentation as well as window display. They pass heavily on sales promotion. This is done through the advertising, discounts, especial seasonal offers, gift schemes, festival offer, etc.
7. Departmental Store fulfil needs of almost families
Departmental store mainly satisfies needs of the rich as well as higher middle degree grouping of the society. More attending is given to quality, choice, convenience as well as service rendered to the customer.
8. Departmental Store renders goodness client service
Departmental stores offering efficient client services such equally inspection of goods, actual demonstration of goods, convenient packages, provision for refreshment, reading rooms, abode delivery, parking facility, etc.
9. Departmental Store operates past times appointing experts
The departmental store conducts its trouble organisation on a really large scale as well as generates goodness lucre revenues. It tin easily afford to appoint experts for purchasing, advertising, recruitment, supervision, etc., as well as keeps operating smoothly.
10. Departmental Store sells goods alone on cash basis
A departmental store sells goods alone on a cash basis. Generally, credit facilities are non offered to customers to avoid the run a peril of bad debts.
11. Departmental Store has a high operational cost
Departmental stores accept to incur high expenses past times way of rent, advertising, provisions of conveniences as well as facilities to its customers. Thus, costs of performance are high.
12. Departmental Store diffuses the run a peril of loss
The losses made past times i subdivision of a departmental store tin live on compensated past times profits earned past times other departments.
Thus, the run a peril of loss is diffused as well as hence reduced.
