Branches / Areas / Scope of Marketing Research
The compass of blogspot.com//search?q=what-is-marketing-research-meaning">marketing research is real broad together with comprehensive. It includes
1. Product Research
Product agency the goods together with services which are sold to the consumers. It includes consumer products together with industrial products. Product inquiry studies the private product. It studies the making together with marketing of the product. It studies the colour, size, shape, quality, packaging, build hollo together with toll of the product. It every bit good deals amongst production modification, production innovation, production life cycle, etc. The production is modified (changed) every bit per the needs together with wants of the consumers. Therefore, the production volition non neglect inwards the market.
2. Consumer Research
Consumer is the mortal who purchases the goods together with services. The consumer is the Rex inwards the market. Consumer inquiry studies consumer behaviour. It studies the consumers needs, wants, likes, dislikes, attitude, age, sex, income, location; buying motives, etc. This information is used to own got decisions virtually the product, its price, house together with promotion.
3. Packaging Research
Packaging inquiry is a component of production research. It studies the bundle of the product. It improves the lineament of the package. It makes the bundle to a greater extent than attractive. It makes the bundle to a greater extent than convenient for the consumers. It reduces the cost of packaging. It selects a suitable method for packaging. It every bit good selects suitable packaging material.
4. Pricing Research
Pricing Research studies the pricing of the product. It selects a suitable method of pricing. It fixes the toll for the product. It compares the companies toll amongst the competitor's price. It every bit good fixes the discount together with committee which are given to middlemen. It studies the marketplace toll trends. It every bit good studies the hereafter toll trends.
5. Advertising Research
blogspot.com//search?q=what-is-marketing-research-meaning">Advertising inquiry studies the advertising of the product. It fixes the advertising objectives. It every bit good fixes the advertising budget. It decides virtually the advertising message, layout, copy, slogan, headline, etc. It selects a suitable media for advertising. It every bit good evaluates the effectiveness of advertising together with other sales advertisement techniques.
6. Sales Research
Sales inquiry studies the selling activities of the company. It studies the sales outlets, sales territories, sales forecasting, sales trends, sales methods, effectiveness of the sales force, etc.
7. Distribution Research
Distribution inquiry studies the channels of distribution. It selects a suitable channel for the product. It fixes the channel objectives. It identifies the channel functions similar storage, grading, etc. It evaluates the competitor's channel.
8. Policy Research
Policy inquiry studies the company's policies. It evaluates the effectiveness of the marketing policies, sales policies, distribution policies, pricing policies, inventory policies, etc. Necessary changes, if any, are made inwards these policies.
9. International Marketing Research
International marketing inquiry studies the unusual market. It collects information virtually consumers from unusual countries. It collects information virtually the economical together with political province of affairs of unlike countries. It every bit good collects information virtually the unusual competitors. This information is real useful for the exporters.
10. Motivation Research
blogspot.com//search?q=what-is-marketing-research-meaning">Motivation inquiry studies consumers' buying motives. It studies those factors that motivate consumers to purchase a product. It mainly finds out, Why the consumers purchase the product? It every bit good finds out the causes of consumer deportment inwards the market.
11. Market Research
Market inquiry studies the markets, marketplace competition, marketplace trends, etc. It every bit good does sales forecasting. It estimates the demand for novel products. It fixes the sales territories together with sales quotas.
12. Media Research
Media inquiry studies diverse advertising media. The unlike advertising media are goggle box (TV), radio, newspapers, magazines, the internet, etc. Media inquiry studies the merits together with demerits of each media. It selects a suitable media for advertising. It does media planning. It every bit good studies media cost. It helps inwards sales advertisement together with to avoid wastage inwards advertising.
